Seth Godin has pulled out a great YouTube video that demonstrates emergent tribal behavior.  If you’re impatient forward to around the 50 second mark and watch what happens.

Seth Godin: Guy #3 Blog Post

Imagine what would happen if you could harness the same kind of tribal behaviour in the digital world.  Some would say that is what crowd-sourcing attempts to accomplish, but a crowd isn’t necessarily a tribe, which is why I think a lot of these initiatives can go awry.

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